Recently I have seen a whole bunch of contradictions in the advertisement industry. One of them being: coke sponsoring The Heart Truth, an awareness campaign, sponsored by the National Heart, Lung, and Blood Institute.
What bothers me is not the fact that it is sponsoring something to do with health and heart but the fact that it is advertising its sponsorship.
Stop kidding us. We know that it is not a healthy drink, diet or not.
See, people who are not media aware tend to take these things seriously and might even think that it is good for their hearts.
So, just wanted to make the public aware that coke sponsoring health charities or any other big brand name doing so, doesn't mean the content of these big brands is healthy. It is just a mask for them to hide behind. Like an old collegue of mine would say: what a bunch of baloney! Whatever that means. :)
Read this for further information.
What bothers me is not the fact that it is sponsoring something to do with health and heart but the fact that it is advertising its sponsorship.
Stop kidding us. We know that it is not a healthy drink, diet or not.
See, people who are not media aware tend to take these things seriously and might even think that it is good for their hearts.
So, just wanted to make the public aware that coke sponsoring health charities or any other big brand name doing so, doesn't mean the content of these big brands is healthy. It is just a mask for them to hide behind. Like an old collegue of mine would say: what a bunch of baloney! Whatever that means. :)
Read this for further information.
http://www.emaxhealth.com/11/586.html
1 comment:
Hey...I completely agree and I think that people, regardless of whether they are from the media or not, should be discerning consumers. It helps when you know how business and advertising work hand in hand. The adverse effect of this knowledge is that very few advertisements impress me. Currently I am freaking out on the Incredible India promo on BBC. Again...people wanting to visit India need to take it with a pinch of salt because even as a national, I've found it difficult to travel within India. The ad is a good one though.
Keep writing!
Kanchan
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